Internet Privacy
Typically, when you think about Internet privacy and how there really isn’t any it becomes a negative thought in your head. However, after listening to Dr. Gates lecture about Internet privacy (and how it is basically nonexistent) I started thinking about how organizations can use this to their advantage. On the internet social media sites have the ability to track your recent history while you still have their browser open. This makes it to where the social media site can advertise things that they know you are clearly interested in. This has happened to me on multiple occasions, I’ll be looking at clothes or shoes online and then I’ll switch back over to my Facebook page, and sure enough there the advertisements are of the exact thing I was just looking at on another site. If nonprofits that are having a hard time getting an online audience could get their organization advertised on sites where people who would be interested in their work would see it, then they could gain more of a tracking through their site. By doing this they would be able to draw in an audience that is going to be more likely to get involved in their organization. If you target people who have the same interests as what your organization is involved in helping with you are more likely going to get a positive response.
